Conference

Aura designed and produced a two day Conference for the top 150 Marketing & Distribution Directors of a FTSE100 consumer goods company. It was the first global meeting for this group for over 10 years and so it was a particularly high-profile occasion within the company.

The agenda included a welcome evening, global plenary meeting, celebration evening and a day of regional meetings and evening events.

Aura delivered the following:

• Event concept, design and production
• Message development, desired audience response and overall guest experience
• Guest communications, including global travel logistics
• Guest speaker sourcing and management
• Venue and other supplier sourcing and management
• Conference management, including technical requirements - staging, lighting, sound, video and graphics support
• Meeting agenda planning
• Entertainment and social activity planning and delivery
• Theming and décor design and production
• Print design and production - invites, information packs and welcome packs
• Post-event wrap-up including feedback analysis

Evening activities included mini-champagne on vintage Routemaster buses, cocktails at The RAC, walk past a military brass band at dusk in St James's Square, and exclusive hire of Quaglino's for dinner with live entertainment from the Divas Incognito….all topped off with a rank of rickshaws outside to take guests out afterwards.

The event was such a success that there is now a real appetite to continue to host this global conference on a regular basis.

Guest feedback: "Pre-arrangements, venue, areas of focus and evening activities were in world class standards. Very well managed - effective coordination by the event management team."

Back to Event Production